Pros and Cons of Using WordPress

I began my career many years ago as a mainframe COBOL programmer.  One of the hardest parts about programming on the mainframe was creating the user interface; consequently, an industry soon sprang up to create software which would automatically generate the code for the user interface.  The programmer then just had to write the unique business function code required for that particular application.  This greatly simplified the task of programming, as long as all your applications were similar and easily fit into the functions of the standard user interface code which was generated.  In the 21st century things haven’t changed all that much.  There are many software packages designed to automate or simplify specific programming tasks.  As long as you keep your designs simple and follow their paradigm things work very well.  Unfortunately, in the real world users don’t always want simple designs and they definitely don’t always want to follow prescribed processes or paradigms; they often want to create something unique and all their own.

Thus it is with WordPress.  I love the simplicity with which I can quickly throw some words and pictures together and crank out a simple blog post.  The software is tailored directly for this particular process and enables a beginner to quickly come up to speed and set up a blogging site with little training.  If you don’t like style of your blog, you can experiment with the many free templates or even invest in a premium template to get the look that you want.

Unfortunately, when you start trying to move beyond mere blogging, things can become more difficult.  Several years ago, my sons decided to create a charity bike ride for a friend of theirs who had Ehlers-Danlos Syndrome.  I had this brilliant idea, that I could quickly throw up a WordPress site so they could not only blog their trip, but collect pledges/donations from people on a per mile basis (http://twelvenineride.org/2014/07/16/day-1-a-bumpy-ride/).  I found a theme and threw in a twitter plug-in which allowed them to tweet from the road so that people could see their progress in real-time.  Everything was going pretty well until I tried to add in the e-commerce donation piece.  I remember spending several late nights and early morning hours working on it.  I wanted people to be able to click on the donation amount in a table based on a per mile figure and pass that amount directly into the donation page.  I passed the amount to the donation page but it would never show up in the donation amount box, so I ended up displaying the table and just putting a “Donate” button underneath it that took you to the donation page where you had to key in the donation amount.  In the end it worked well enough to raise about $8,000; nevertheless, it left me feeling very frustrated that I couldn’t get it to behave exactly like I wanted it to.

I think for small to possibly some medium size businesses that WordPress can be a good choice if you’re willing to adjust to its quirks.  For a larger enterprise or a small business with a picky owner that wanted his website to look or behave just so, I probably won’t recommend it.

 

 

What Happens when Tiny Seedlings Grow into Large Trees

Soon after we purchased our current home 23 years ago, we planted some small pine trees in the backyard at the edge of our property.  Over the years these trees grew and began to encroach upon each other.  About 10 years ago, we decided that it was time to begin thinning the trees and decided to harvest one as a Christmas tree.  I treked to the end of our lot with our kids and we took turns sawing on the trunk with a hand saw until we were able to fell the tree.  While the tree had looked rather small from the windows in our home, we suddenly realized that it was much larger and heavier than expected.  We had difficulty dragging it up the hill to our house, so we found a tarp to roll it onto and used that to slide it up from our backyard into our driveway.  Once in the driveway, we were within range of a power outlet and used the electric saw to further trim the tree down to size.  Unfortunately, when we tried to bring it in through the back garage door, it still didn’t fit the doorway.  Eventually, we decided to try bringing it in the larger front door, which also gave us the advantage of being a straight shot into the family room so we wouldn’t have to “bend” the tree around corners.  After much pushing and shoving, we were able to ram the tree through the front door and up the stairs into the family room.  We then hoisted the tree into an upright position, only to find that it was still too tall and scraped the ceiling at the peak of our 14 foot cathedral ceilings.  At that point we lowered the tree and took the electric saw to it again (inside the house, no less) until we had shortened it enough that we could hoist it upright without making marks on the ceiling.   As I remember there were additional difficulties keeping it upright and in place once we got it positioned, but all in all, my kids loved the tree preparation process, enjoyed decorating the tree, and lighting it up every night during the Christmas season.

Ten years later only two of our four children still live at home, and my wife had purchased a synthetic tree to use this year.  However, one Saturday when my wife and I were out running errands, one of our married daughters came home for the weekend with her husband and some friends, and decided that the ritual must continue.  When my wife and I arrived home, the yard and the driveway were strewn with extraneous tree limbs.  In spite of the fact that they had measured the tree first (a new mandatory process which we adopted after the first year), they had still overshot the ceiling and had to do additional emergency surgery to get the tree to fit.  Nevertheless, they managed to complete the job and once again we have a floor to ceiling length Christmas tree gracing our family room.

As I reflect upon what I learned this semester in my digital communications class, I was reminded of how my original small flip phone has grown into a giant iPhone 6s Plus that I can barely get in and out of my pocket.  A device that seemed rather small and inconsequential at the time has morphed into something that consumes my attention a good part of each day.  The latest news, stock reports, and weekly download of the Economist magazine distract me and captivate my attention way too much on an hourly basis.  I plan less and just react more.  I don’t need to know how to get anywhere, just fire up the map app, plug in an address, and I’ll get there without any planning, …..well……. most of the time anyway.  As the year draws to a close, I resolve that even though we didn’t downsize the tree this year, there’s still an opportunity to downsize my phone, or at least the obsessive, incessant checking of the latest notifications.  It’s important to set it aside more and allow myself time to plan and organize my life.  It’s important to stay focused on the many other truly important tasks that need to be completed by the year’s end.  And, finally, it’s most important of all to spend more time each night sitting on the couch, admiring the tree, and contemplating the real meaning of the Christmas season.

Ads, Ads, Everywhere, even on Mobile

While my mobile phone used to be an almost ad-free zone.  It has suddenly turned into a virtual ad machine.  Several of my news applications now slip advertisements in between their stories.  When I scroll through the news articles looking for something to read, this makes it easy to accidently touch and activate the advertisement, kicking me out of the application and into my mobile web browser.  Needless to say this does not endear the advertiser or the news app provider to me.  Some news apps put most of their advertisements at the bottom of the screen of news articles.  This is a better arrangement for me as a consumer; however, I don’t always scroll to the bottom of the page; consequently, I doubt that these ads get as many views as the embedded ones.

While my Safari “Block Cookies” setting is “Allow from Websites I Visit”, the advertisements that I receive seem significantly less targeted than the ones I receive on my PC.  I never thought it would happen, but I miss having advertisements in which I have at least some semblance of interest.  Nevertheless, I don’t miss getting the same advertisement over and over for those products that I have already purchased.

My favorite mobile advertisements are still the ones that use geolocation to notify me of a discount at a nearby store.  Unfortunately, these still seem to be pretty rare, and again, they can’t tell if you’ve already bought the item or already eaten somewhere else; consequently, they’re not as useful as I’d like.

Right now there seem to be a lot of growing pains with mobile advertisements, but I’m hopeful that between the information that I choose to share and the use of big data on the seller’s end, I will see tailored advertisements and discounts.  Then viewing those advertisements will be worth my time and they can quit hiding out in my newsfeed waiting for me to accidently click on them.

 

How Traditional Journalism is like Old Technology

I bought my then state-of-the art SONY Micro MV camcorder approximately 15 years ago.  I had a difficult time choosing between it and a cheaper, bigger camcorder, that would have produced higher quality video.  In the end I decided to pay the premium to get the smaller camera and sacrifice some video quality, because I reasoned if it wasn’t small enough to take with me, I wouldn’t use it.   It came with a sleek “one hour” battery, which really lasted closer to 45 minutes.  Early on I replaced the original with the larger “two hour” battery (pictured above),  loosing some sleekness, but providing enough energy to last through my kids’ school events.  It was a great video recorder for its time, and served me well for about 8 years.  In the end its final fatal flaws were its use of proprietary hardware (Micro MV tape cassettes that SONY stopped making and selling in the US market) and software (SONY never upgraded it so it only worked on Windows operating systems circa the year 2000).

As I thought about the tradeoffs I faced and the choices that I made in selecting my camcorder, I was struck by the thought that many of the changes which have occurred in the journalism business were caused by similar consumer choices. Over the past decade, consumers have consistently chosen speed, convenience, and ease of use over quality. Mobile phone voice quality is still significantly inferior to landline voice quality, but your mobile phone is always with you wherever you go.  Traditional journalism produced high quality newspaper and magazine content, but today it’s much more convenient to retrieve news from your smartphone.  It’s there with you when you want it, and it even offers current, up-to-the-minute news updates.  There’s no need to wait for tomorrow’s newspaper or next week’s magazine to receive these.  The number of grammar and other mistakes has accelerated as well, but it’s more important to publish something quickly (on the internet) than to spend extra timing honing the quality.

As I read my text books written by journalists, I sometimes get the feeling that in spite of all the attention paid to acquiring the skills of the new age digital journalist, there is still a certain pining for the good old days of journalism.  I think it’s safe to say the good old days aren’t coming back and maybe weren’t as good as remembered in many cases.  Yes there are more mistakes made in the rush to get news out the door today, but they’re also corrected easier and faster (e.g., remember the famous “Dewy defeats Truman” newspaper headline?)  Yes, we have to consider the source of our news and perform more of our own “fact checking” nowadays, but news never was totally unbiased.  So, yes, I loved my SONY Micro MV camcorder and it was a great system for its time, but I wouldn’t trade my current iPhone for it.  In the same way, I loved the old style journalism represented by my daily newspaper, but I wouldn’t trade it for getting the news off my iPhone in real-time, even if it comes with a few grammar errors thrown in.

The Pilgrims, Squanto, & Big Data

In an era of “big data” with data-driven decisions and data-driven companies in vogue, one must wonder, what would have happened if the Pilgrims had had access to “big data”.  Would this had changed the course of history.  If the Pilgrims had predictive analytics that would have told them that it was likely that half of their group would perish by the end of their first winter in the new world, would they have come anyway?  Would Squanto have returned from the old world to his former village, if he could have predicted the spread of the small pox plague that wiped out his tribe?  Would my ancestors have come from Bavaria if they could have predicted what awaited them?

While I think the use of “big data” and more data-driven decisions is generally a good thing, I wonder how useful data-driven decisions are when making some of the biggest decisions in life.  In the past, in the absence of data, people have taken large risks based on faith which have changed the history of the world. If we become dependent on data to make decisions, will progress slow, will some of the world’s greatest advances or innovations be lost or delayed?

Like the Pilgrims, my ancestors left Europe due to religious persecution and came to the United States to worship in accordance with their beliefs.  I don’t know what options they may have had, but after the King of Bavaria turned down their final plea to worship separately from the sanctioned Catholic and Protestant state churches, they made the decision to immigrate to another country where they didn’t even speak the language.  I’m not sure that a data-driven analysis would have highlighted this option as a strategy destined for success, but for them it seemed to work.   I think the same is true for many longer term strategic decisions whether they be corporate or personal.  The risks and rewards are great.  There are many unknowns and there is little data to provide concrete direction.  Even with all the advances in big data and predictive analytics, it still takes faith and a vision to leave the familiar behind to do something completely new and different whether it’s venturing out to a new country or launching a new product.  So on Thanksgiving, I’m thankful for my great-great grandfather who left his home and immigrated to the “new world” even without big data and analytics to help him.

 

Privacy vs. Convenience on the Internet

I have always pretty much assumed that there is no privacy on the internet.  Consequently, I try to be careful about what I share in real-time on social media, and I especially try to minimize the amount of information that I give to Facebook, because frankly, I trust them very little.  Yes, I realize that my friends won’t be reminded of my birthday and won’t be posting happy birthday wishes on my wall, but, no, Facebook, you can’t have my birth-date.  That said, I’m more than happy to give away my location and private information if I trust an organization and I’m promised a discount or a more convenient customer experience.

Recently, my credit card offered me a discount at a restaurant that I could load to my credit card app.  After I loaded the discount to my app, I promptly forgot about it.  Several weeks later, as I was driving across town, my smartphone “dinged” notifying me that I hadn’t used my discount and that I was near a restaurant where my discount could be used.  I was initially impressed; however, because it was already after 1 p.m., I had previously eaten elsewhere.   Had my app notified me before I ate, when I first entered into a 2 to 5 mile radius of the restaurant, it would have been much more helpful than notifying me later in the day when I was within 500 feet of the restaurant.  So I gave up a portion of my privacy by allowing the app to track my location, but I didn’t receive the intended reward for doing so.  In general, this illustrates what I feel is currently the poor return on investment that I receive when I exchange my privacy for discounts or convenience on the internet.  I usually end up feeling cheated.

Yet, I keep trying.  Somehow, someday, I think, a merchant will “wow” me with a wonderful deal or experience because of customer information that I have shared with them.  Sadly, I am still waiting for that day.

The Day I kept a Digital Diary

For a class assignment this week we were asked to keep track of our media use, and record observations about our digital consumption for an entire day.  My results were rather disturbing, at least to me.  I was working from home on this particular day, so I was already guaranteed to spend eight hours or more on my laptop consuming and regurgitating email with occasional “breaks” for meetings via conference calls.  Indeed, I was on my laptop most of my day, and even when I was on conference calls, I was simultaneously typing meeting minutes if I was running the meeting or trying to sneak in snatches of other work if I was listening to a call that someone else was leading.  In spite of the many studies showing that multitasking is not possible, I still have a difficult time fighting the illusion that I’m being more productive by attempting two or more things at once.  So while I’m creating a document on my computer and concurrently taking a conference call, my computer or phone may beep with an instant message, text, or another phone call that suddenly demands my attention as well.  By the end of a day like this, I often feel like I have a bad case of ADHD.  I have difficulty concentrating on a single task for long and I feel physically and emotionally exhausted even though I haven’t moved from my chair for much of the day.

Another thing that I noticed was how often I became distracted by my smartphone.  When I would complete a task, my tendency was to reward myself by checking the news, my investments, or my email on my smartphone.  Unfortunately, it didn’t stop there.  Usually, as I was rewarding myself with one of these, I would find myself drawn into something else.  For example, a quick glance at my stock market app would show that the market was declining.  Then, I’d want to know why it was declining, so I’d open my Wall Street Journal app to find an article explaining the current direction of the market.  Then I’d be distracted by a second article or by a new notification pinging my phone and I’d be off on a completely different tangent.  At one point, a two second glance at my stock market app turned into a 15 minute time wasting odyssey.

Since the day that I recorded my digital consumption habits, I have thought about what steps I could take to overcome some of these habits that were decreasing my productivity.  I have found that I can avoid a lot of wasted time just by keeping my smartphone out of sight and further than an arm’s length away.  When I don’t have it in my line of sight or if I have to get up and walk across the room to access it, I am much less likely to be drawn into a pattern of mindlessly skipping from app to app searching for fresh content as a reward.  I haven’t found a way to eliminate multi-tasking completely, because assigning someone else to take meeting minutes for me still feels like doling out cruel and unusual punishment.  Nevertheless, by restricting myself to a single screen at a time, I have found that I can reduce my stress level and most likely improve my productivity at the same time.

Why I Don’t Read Your Facebook Posts

This week during class we were asked if we were stranded on a desert island and could only pick one social media site to use, which one would it be?  I must have had a bad Facebook day, because I chose Twitter, and when asked for my rationale, I blurted out, “because Twitter users are so much more intelligent than Facebook users”.  While that may be highly debatable, I find there are behaviors among a few of my Facebook “friends” that make me want to kick you off the island.  Here’s the top three reasons why I may have missed that great post of your dancing cat video last week.

  1. You Overshare – Some say “you can’t get too much of a good thing”. I beg to differ. When I open up Facebook and the first 10 posts in my news feed are all from you, I freak out and quickly scroll through them.  If you’re lucky I may read the first one. After that I have to move on, because I want to see what my other friends have posted.
  2. You’re Stuck in a Rut or Just Plain Addicted – You post multiple posts on the same topic day after day,  decrying the vast right wing or the vast left wing political conspiracy or some other pet peeve.  Some of you are addicted to politics, others to those awful cat videos, or maybe it’s even your favorite sports team that is sure to win it all this year. Please limit yourself to one post or repost per day on whatever topic you’re addicted to or I will just filter you out of my news feed……forever.
  3. You never post your own content – I’m friends with you because I have a certain amount of interest in you as a person; consequently, I’d appreciate if you’d share something personal instead of reposting a suggested post or the latest meme that everyone else is posting too.
  4. I just plain don’t have time –  Yes, my life is just too busy.  I do worry that some day it won’t be for some reason, and I’ll have nothing better to do than to sit around all day searching the internet for dancing cat videos to share with my Facebook friends.  No offense, but I think I’d rather be stranded on an island and tweeting.

Telecommuting – A Brief Personal History

Last week, as I was working from home, a beautiful rainbow appeared in the sky.  As I watched it, I was reminded of the gray cubicle wall that I usually stare at in my corporate office, and of the many years, I desired to work from home, but was unable to.

The first time I remember wanting to telecommute, was back in my early college years, when a professor discussed how it was technically possible to dial into our mainframe campus computer and do work without physically being on campus.  As someone who spent many evening hours and sometimes early morning hours hanging out in the campus computer facility, I blurted out, “can we do that?”.  The class erupted in scoffing groans and laughter.  Yes, it was a really stupid question back in the late 70’s, but the mere thought made my imagination run wild and I briefly lost the filter in my adolescent brain that kept me from asking public questions, lest I suffer exactly that sort of public ridicule by my peers.

Fast forward about four years to graduate school and I had just purchased my own Radio Shack TRS-80. I was able to dial into my graduate school campus on my 300 baud modem and complete class assignments without going to the computer center.  I thought surely that when I entered the workforce, telecommuting would soon be in my future, and I would be able to avoid spending 40 plus years of my life surrounded by cubicle walls.

Alas, when I entered the workforce, I suffered a technology setback, learning that I couldn’t connect to the corporate computer except when I was physically at the company’s work-site.  In a few years, I learned enough that I was “promoted” to be on-call at nights to fix computer issues which arose when the nightly computer batch jobs crashed.  So, at random times during the night, I would receive phone calls waking me from sleep, and be called upon to triage the problem.  Sometimes, these issues could be solved by asking the operator to rerun the job.  Other times, if the problem was critical, I would need to drive into the office, log into the computer from my desk, and fix something on-site.  Sometime in the mid 80s, my company acquired these sewing machine case sized “portable” computers, to drag home with you when you were on call.  We could dial into the computer over the phone line at 14.4K and not have to drive into the office to fix issues at night.  The company trusted me to do my job remotely at night, but during the day, I was still expected to be there at least 9 to 5 so that I could make an “X” on my time sheet and so my supervisor could stop by to make sure I was working instead of reading “Computerworld”.

In the late 80s, I began attending an IBM user group called “GUIDE” and became involved as a volunteer helping to schedule speakers for their tri-annual face-to-face conference meetings.  At each conference we would schedule the speakers and sessions for the next meeting through the GUIDE scheduling system.  The system was very cantankerous and several of us plotted to rewrite it using “modern” technology (read Windows).  We presented our proposal to the GUIDE board, who approved a project for us to build new Windows-based scheduling system.  We set up a bulletin board system that we dialed into in order to exchange code.  Using weekly telephone conference calls and about six face-to-face meetings we delivered our finished product in a little over a year.  Now, I really wondered, “Why do I need to be in the office to do my job?”.  My ideas fell on deaf ears, but I was still allowed to work remotely at nights when I was on-call.

Next, came the advent of the internet in the mid-90s.  At GUIDE, we had several speakers who discussed how their companies were running telecommuting pilot groups.  “Surely”, I thought, “telecommuting must be coming to our company soon”.  By the late 90s, we were able to get 1+ Mbps line speeds to our homes, but still, telecommuting remained elusive.  No one seemed to be able to tell whether you were actually working if they couldn’t physically see you doing it.

In the mid 2000s, my company learned to trust remote workers enough, that it outsourced most of our programming jobs to India; however, in the U.S., we still had to spend every work day staring at our cubicle walls.  Finally, around 2010, our home office ran out of its very expensive desk space.  In a stroke of brilliance, they decided to have two people share each desk and have everyone work remotely two or three days a week, effectively doubling their office space capacity.  Out in our back water location, telecommuting eventually trickled down to us and we were offered the opportunity to work remotely up to two days a week, if we signed a telecommuting contract with the company.   However, the conditions of the contract were very rigid, and my commute was only 10 minutes, so I declined to participate.

Today, I have the flexibility to telecommute on the days that it makes sense based on my schedule.  Unfortunately, not all departments grant this flexibility.  In the year 2015, in spite of the many technical advances, there are still cultural taboos that restrict telecommuting.  At this point, I don’t know if I’ll ever have a pure telecommuting job, but it is still nice to escape the gray cubicle walls and occasionally be rewarded with the unexpected view of a rainbow instead.

Culture as a Skyscraper, my Mom’s View

When I was growing up in the Midwest in a family of four boys, one of my Mom’s goals was to develop an appreciation for “high” culture in her brood.  This was attempted through a variety of methods, including regular visits to classical music concerts, a book on fine dining manners, with staged tests at dinner time, and an emphasis on schooling and education with expectations that we would surpass her high school diploma achievement.  I’m not sure where she developed this vision, as she grew up on a farm in a cultural environment that most people today would consider on the lower end of the cultural skyscraper model.

The cultural skyscraper model views culture as being measured on a graduated scale, with “bad” culture inhabiting floors on the lowest levels of the skyscraper and “good” culture inhabiting the floors at the top of the skyscraper.  While we had a black and white television set, its use was mostly restricted to higher culture aspirations in our early days.  On Saturday nights, after our baths, we were introduced to Lawrence Welk’s musical show.  The music format could best be described as easy listening music from the big band era, at least as I remember it.  While it was on the lower end of the culture scale than what we usually listened to it was definitely more of a mid-range entry, especially when compared to media offerings that would be considered low culture today.

In general, my Mom distrusted the influence of mass media on her family.  “If everyone else jumps off a cliff, are you going to jump too?”, was a familiar refrain.  As I have grown older, I realize that media choices are never as black and white as they once seemed to me as a child, and yet I think that my Mom’s efforts to push us toward “high culture” media, forced a recognition that we should not become media “lemmings” and simply chose whatever mass media was being beamed at us that day.  As a parent today, the media choices are very different than when I was a child, but I still find my Mom’s prescription to always evaluate the media and choose wisely to be an important tool in my daily life.